your business online, you need to use internet marketing tactics. These tactics include search engine optimization, content marketing, pay-per-click advertising, social media marketing and email marketing. These techniques are effective and used by many online business owners to reach out to prospective and existing customers.

But there are many internet marketing basics that must also be considered. Make sure you do not forget about the 5 tactics.

1. Videos

Video marketing is beginning to dominate the online marketing industry. The Google search engine is also included videos of rankings.Making videos simple and most computers today are equipped to simple videos and movies. You can also use your smartphone videos yourself and upload it to YouTube, social media and its own website.

2. Branding

The Internet is a competitive market, so you & # 39; It s important to differentiate the business of competitors. What makes your product or service to the right of the competitors? Branding is more than a logo and slogan. When customers associate with a brand is a good experience, you're more likely to buy from that business.

3. Give Away Value (Free)

People really like getting something for free. Things like reports, books, PDFs and videos are an excellent way to do so. If you see that what gives it the advantage that they will happily replace this e-mail address. You can then e-mail marketing to keep in touch with them.

4. Analytics

Internet marketing is not all about good content, new customers and retain current customers informed. We also need to know where your customers and visitors are and how they interact with your site. Google Analytics is a free website set. It shows you where your visitors come from and how they interact with your website, thus solving the problems and your website traffic.

5. Mobile-Friendly Website

More than half of all online business starts in searches mobile devices like smartphones or tablet. Google now detects if a web site, or & # 39; Mobile Friendly & # 39;. This means that the site can be viewed properly on all devices for desktop computers, tablets and smartphones. If your website is not mobile friendly, this will have an impact in the internet marketing such as Google and other search engines do not show the results of the search engine.

Source by Jon Allo