To use your internet business, you should use internet marketing tactics. These tactics include search engine optimization, content marketing, pay-per-click, social media marketing, and email marketing. These are all powerful techniques and many online entrepreneurs use to reach prospective and existing customers.

But there are many Internet marketing fundamentals to consider. Make sure you do not forget these five tactics

1. Videos

Video display dominates in the online marketing industry. Google still has videos in search engine rankings. Making videos is simple, and most computers are now ready to make simple videos and movies. You can also use your smartphone for your own video and upload it directly to YouTube, social media and your own website.

Branding

The Internet is a competitive market, so it's important to distinguish your business from your competitors. What makes a product or service better for your competitors? Branding is more than just a logo and a label. When customers associate with a well-experienced brand, they are more likely to buy from this business.

3. Give a Gift (Free)

People love to get something for free. Things like reports, e-books, PDFs, and even videos are an excellent way to do this. If you can see what they are giving you, they will be happy to replace this with your email address. Then you can use email marketing to contact them.

4. Analytics

Internet marketing is not about creating good content, finding new customers, and informing current customers. You also need to know where your customers and leads come from and how they work on your site. Google Analytics can be created for free on your site. It will show where visitors come from and how they interact with your site in order to find a solution to resolve potential problems with your site traffic.

5. Mobile-friendly website

Over half of online business searches start on mobile devices, such as smartphones or tablets. Google now detects that your site is "mobile-friendly" or not. This means that your website is properly viewed from desktop to tablet and smartphone. If your site is not mobile-friendly, it will have an impact on web marketing efforts as Google and other search engines will not even show up in search engine results.

Source by Jon Allo