Want to create a product video or do you already have a product listing? How do you know if the video will be effective? Here are some questions that you can evaluate for product videos as a checklist, or you can help improve your screenplay before creating a production video. Watch your script or video and answer questions. Imagine that you know nothing about the product and you've never seen the video (or read the script). You must return and judge the video without emotionally connecting to the product or video (and this is not easy!). By answering questions, you can better define the weak (or missing) script or video area and help solve the most important issues. Otherwise, this also applies to video features, but for convenience, we're focusing on product videos.

A. Introduction to the Product

1. Is it clear from the introduction what the product is? Y / n

2. Is value creation in the lead and is it clear what the product is? Y / n

3. If relevant, the target audience is in the lead (who can use this product, the level of skill required, etc.)? Y / n

4. Is Product Introducing Effective? Give yourself a score: 1 – 10

If you did not answer any questions, go back and modify the script or video. If it's too late to modify your video, just remember to solve the problem in the next video you're creating.

B. Basic Features and Differential Characteristics

1. Is the video going through the features / parts / functions of the product after the introduction? Y / n

If not, skip to C but be sure to return to all of the issues in Part B when fixing your script or video

2 Does the video go over the parts of the product? Will the viewer know what's coming in the box? Y / n

3. The display shows the product's various functions or different options, such as size, colors, etc. Y / n

4. Do you provide the video to compare this product with similar products based on its features? Y / n

5. Is video effective in creating value creation and discussing product features? Give yourself a score: 1-10

C. Use of this product. Demonstration

1. Does the video explain how the product works from the user's point of view? Y / n

2. Can the viewer see specific steps to start using the product? Y / n

3. Do you think the viewer should be aware of how the product works? Y / n

4. Demonstrations and explanations are effective in re-providing viewers to use this product and feel comfortable to know what to expect? Give yourself a score: 1-10

Finally, after dealing with key issues, you can continue to evaluate the video as a whole

. Production Quality, General Impressions

1. How would you rate the full production quality, style, professional quality, creativity of your video? Give yourself a score of 1-10

2. The overall assessment of the video aspect of the video: how structured and organized video was there, whether it was logical development, whether there are separate parts that mediated different ideas, or The video jumped from an idea randomly? If you've been given the task of splitting this video into separate chapters for easier navigation, would it be easy to do that? Give yourself a score of 1-10

3. How would you rate the overall effectiveness of a video in your product promotion? Give yourself a score of 1-10

4. What was the strength of the video?

5. What was the weakness?

Now that you have honestly answered all the questions, try making suggestions. You can use them to create future videos or to improve existing videos.

Source by Laura Beken