Marketing-approach techniques are countless. Potential customers can be approached in a variety of ways. There are two marketing approaches that are very interesting due to their particular technique. Viral Marketing and Direct Marketing

Viral Marketing is a marketing technique that uses online and offline communications as well as social networks that transmit messages or ads through self-replicating virus processes. This process is similar to the spread of computer viruses or biological viruses.

Almost anything can be the marketing effect of the virus: information, web link, video clip, e-books, etc.

Viral Marketing Expansion Can Be:

Oral Entertainment – Easy Communication Among People Who Know Each Other

Social media such as Facebook is a perfect example of viral media. The number of people who use these services is enormous. Members of the social media environment are very well connected, as all users have a lot of connections. Finally, the idea of ​​sharing the idea or the message is very simple with different sharing techniques.

"Invite Your Friend" calls from various e-services. These message triggers a large part of the population who want to share the message but are unwilling to invest efforts.

The advantage of virus marketing is that it requires very little or no investment. The virus marketing system is being passed on by broadcasters. The strength of exponential growth is enormous. If every person shares 5 people with the information, then more than 3,125 people are informed after 5 levels of original messaging. Viral marketing professionals are very familiar with this formula, so viral marketing is part of the marketing technology portfolios.

The disadvantage is that viral marketing is not as reliable as the standard method of exchanging information, since it is unlikely that all ideas will be conveyed at the same rate. Simply the outcome of a viral marketing campaign is unpredictable, as the strength of the campaign depends on a number of parameters.

"Virus Challenge" also defines the effectiveness of a viral campaign. If two similar campaigns appear in the same period for a similar audience, it is likely that the social group will pass on the currently more interesting message. There is no secret formula in Viral Marketing campaign, but good ideas with humor, anticipation, and value-added elements can help the success of the virus marketing campaign.

On the other hand, Direct Marketing is a sales method, Advertisers approach potential customers directly with the ad, products, or services. The most common methods of direct marketing are telephone sales, requested or unwanted e-mails, catalogs, leaflets, brochures, direct visits, etc.

There are two main differences between different types of marketing. The first feature of direct marketing is that the message is sent directly to consumers without using an intermediate media and mass media campaign. The second feature is to "encourage action" to the principle of communication to consumers.

Direct marketing is attractive to many companies as the campaign results can be measured directly. For example, if you send a marketing 5000 messages via mail and 250 respond to your promotion, your company will easily calculate that your campaign has a 5% response rate.

Other media (TV, Radio) should often be indirect because there are no measurable calculations for recipients of messages. Measuring Outcomes is a Key to Every Business Activity

Direct Marketing is done by businesses of all sizes – from the smallest start-up company to multinational companies. The decision to use a direct marketing approach is not related to the size of the company. If the gap in the targeted population is not too small, direct marketing can pay more than the big advertising campaign.

Direct marketing and virus marketing use a completely different approach. The strength of both marketing approaches can be utilized depending on the situation. Everyone is a potential buyer, only takes a little of the shopping mechanism.

Source by Laurus Nobilis