It's been a long time ago that the video ad was unavailable for many small and medium-sized businesses. The equipment was expensive, not to mention the costly time spent on editing crude footage so it might look something professional. Combined with the startling growth in YouTube, smartphone ownership in the UK, well over 50%, is now part of our daily life. This has led to a significant reduction in film and production costs and has made video advertising a viable strategy for most businesses.

Although still a good idea to use a well-established video company for larger projects, you can make your own videos if you want. Fast "how" style videos and video recommendations are an excellent way to feel yourself in the video marketing arena. Yes, you can use a smartphone or a relatively cheap handheld camera, but you probably need a good external microphone and possibly additional lighting. Have a good idea of ​​what you want the video to achieve. With this in mind, here are the video cameras 7 C:

1. Communication – when you're in front of a camera, not just about what you say, but about how you say it. You should concentrate on non-verbal communication as well, if you are not more than the words you speak. Too much boring, chatting headshot video is taken so if you want to make yours, make sure you are nice and vibrant.

2. Capture – It's about 10 seconds to grab the viewer's imagination, or maybe he'll be bored and go on. You have to give them a reason to continue to watch them, so you have to be clear about what you will talk about and grab their attention

. Compact – the most effective videos are short and accurate. Be clear and concise and make every effort to avoid moving too long. Unless you show something or do not perform a task like fixing the roof structure, it does not take longer than 90 seconds.

4. Credibility – Unless the viewer really believes what you say, he probably wasted his time and money, so do not tolerate things. Talk about the real customers you helped and illustrate and reinforce your point using concrete examples

. Contents – the cream in the sponge cake, the meat in the sandwich … unless there are the rest, just leave some disappointment. The content can be a customer who says how wonderful he did for them, may be a hint of how to do something or ask the viewer himself to do something. Contact – Connect with the viewer with video ads to the next level. Stay calm, talk while in conversation, talk about your experiences, and show you empathy.

7. Invitation to Action – A call to action at the end of your video helps the viewer decide what to do and hopefully guides them along the path they want. Whether or not you've picked up your phone to invite you or anyone else to tap your site to request more information, you do not want to leave your video because they do not know what to do.

This is the video for your business, we'd recommend watching a video tutorial to help you get started. Make sure you have the right equipment, knowing how to plan your recording, editing, and uploading the video, all you need to feel comfortable. Get this system and start using the power of video to expand your business.

Source by Nick Rink